Depositphotos_61887437_original.jpg
Depositphotos_57055747_original.jpg
Depositphotos_59717181_original.jpg
Depositphotos_68135351_original.jpg
Depositphotos_61887437_original.jpg

Deep Analytics and Storytelling


A Modern Day Market Research Consultancy

SCROLL DOWN

Deep Analytics and Storytelling


A Modern Day Market Research Consultancy

The Mavens are transforming Market Research!

We are experts in Brand, Buzz and Behavior. Bringing together the most innovative approaches, data streams and analytic techniques, we uncover the insight today's modern marketers need to engage in building relationships with people.

Depositphotos_57055747_original.jpg

Emotions Drive Behavior


The fundamental truth that underlies everything we do.

Emotions Drive Behavior


The fundamental truth that underlies everything we do.

In a world of bigger and bigger data, emotion is frequently overlooked.

Emotion is fundamental in predicting human behavior. We measure the emotional connection people have to your brand at every experience point and reveal why. This allows you to understand what makes people tick and predict what they will do in the future. Our approach can be used across a wide array of structured and unstructured data streams. And, can also enhance many of your existing data streams, research and models. We would love to show you how we have helped our clients!

Depositphotos_59717181_original.jpg

Our Approach


The Mavens' approach goes beyond sentiment to extract emotions from unstructured data streams like social media, blogs, emails, and survey verbatims.

Our Approach


The Mavens' approach goes beyond sentiment to extract emotions from unstructured data streams like social media, blogs, emails, and survey verbatims.

The Mavens put your data to work!

In our experience most brands already have, somewhere in the organization, the data necessary to address specific business questions. The Mavens bring together these data to reveal a holistic view of how people emotionally connect with your brand. Our structured process is designed to quickly and efficiently uncover the insights you need to take action.

AMASS

Multiple data streams are used for nearly every engagement. A face-to-face Data Inventory Gathering (DIG) is held at the beginning of every project to identify and gather relevant data streams. Any data outages in need of additional data collection are also uncovered during the DIG.

ANALYZE

The Maven's analytics rely on a careful mix of art and science to ensure a clear and concise course of action. Data streams are processed, models are built and algorithms are run to reveal emotions, prioritize themes for action and predict behavior.

ADVISE

Many marketers today have analysis paralysis. The Mavens understand that clearly articulated insights are just as important as the data and models. Every engagement includes a story of why people do what they do and how to plan for the future. Activation sessions help make planning and execution happen.

Depositphotos_68135351_original.jpg

Meet The Mavens


Experts in Brand, Buzz and Behavior

Meet The Mavens


Experts in Brand, Buzz and Behavior

MELINDA SMITH BORRERO, PH.D.

KIRSTEN ZAPIEC

Powered by: